About
Hi, I'm Aurelia.
Marketing and brand expert. 20 years growing international brands globally and regionally across Europe, the Middle East and Africa.
“It starts with people:
reading a market and its consumers clearly, from the idea to building a lasting business.”
What I believe
Growth starts with a single question.
Long before strategy decks, there's one question I always ask: what do people actually think and need? It's what turns consumer insight into long-lasting growth.
Why I built The Core for Growth
Along the way, I kept seeing the same gap.
For founders
Founders with a strong idea, but no structured way to turn it into a plan.
For businesses
Established businesses that needed senior marketing support, without a full-time hire or a big agency retainer.
How I work
Three principles behind every project.
01
Data-driven
Every recommendation is grounded in evidence, not guesswork.
02
Consumer-centric
Strategy starts with what real people think and need.
03
Shaped around you
I don't believe in one-size-fits-all, so the support behind each project is tailored.
At the heart of it
People.
I strongly believe that real human relationships and honest exchange are what make plans and projects strong and what turn them into lasting results.